Affiche Gruen Planet
  • 8 saisons
  • 94 épisodes
  • Début :
    2008
  • Statut :
    En Cours
  • Hashtag :
    #

The Gruen Transfer is about advertising, how it works, and how it works on us. It decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts. From Season 5 the show was renamed "Gruen Planet" and expanded the topics covered to include political and commercial "spin" as well as advertising.

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Saisons & épisodes Les résumés de tous les épisodes de Gruen Planet

S01E01 Beer 28/05/2008 Wil Anderson hosts the first episode of The Gruen Transfer. The panel discuss why beer ads work, the beauty industry and the segment "The Pitch" includes a competition between two advertising agencies to make an ad for whale meat.
S01E02 Undies 04/06/2008 Wil Anderson hosts The Gruen Transfer with regular panelists Russel Howcroft and Todd Sampson, and guest panelists Jane Caro and Darryl Parsons. Segments include a competition between two advertising agencies to make an ad for a holiday in Baghdad. Ads critiqued this week: Agent Provocateur - Proof Holeproof - Nothing Bonds - Mash Antz Pantz - Sic 'Em Rex Underdaks - Airport Emporio by Armani - David Beckham Calvin Klein - Mark Wahlberg Ecko Unltd - Still Free Pakistan International Airways - Twin Towers
S01E03 Banks 11/06/2008 his week's panel included regulars Todd Sampson and Russel Howcroft along with guest panelists Bridget Taylor and Matt Eastwood. Ads discussed were: "Transport for London - Moonwalking Bear"; the ads from the four biggest banks in Australia; Chevrolet - Tahoe Anti-Ads; and "Philadelphia Cream Cheese - New Girl in Heaven". The pitch was to make celibacy sexy.
S01E04 Chocolate 18/06/2008 Wil Anderson, Todd Sampson, and Russel Howcroft are joined this week by Jane Caro and Dan Gregory. Segments include the bum-vertising challenge: what would you advertise on homeless people? How Do You Sell... chocolate. The Pitch: the Australian Democrats. Ad of the Week: Head & Shoulders dandruff shampoo. Endorse Me: David Hicks.
S01E05 4WD 25/06/2008 The panel this week consists of regulars Todd Sampson and Russel Howcroft, and guests Dee Madigan and Bram Williams. The segments include: What's Wrong With This Ad? a dog food ad. How Do You Sell... four wheel drives. The Pitch: plastic bags. Ad of the Week: a sex trafficking ad featuring Emma Thompson; Brad Pitt in an Edwin jeans ad.
S01E06 Feminine Hygiene 02/07/2008 Todd Sampson and Russel Howcroft and guests Jane Caro and Matt Eastwood make up this week's panel. The segments are What's This Ad For? a French crime channel ad. How Do You Sell... feminine hygiene products. The Pitch for child labour. Ad of the Week: Ricky Ponting's many endorsements.
S01E07 Road Safety 09/07/2008 Wil, Todd, and Russel are joined by Bridget Taylor and Dan Gregory to decide what kind of commercial endorsement would be appropriate for John Howard, How Do You Sell... road safety ads, The Pitch: Invading New Zealand, Ad of the Week: Cheap warehouse ads & the Gruen Beauty Shouty Ad. The show finishes with a parody of a shouty ad, for 'Power Thirst'.
S01E08 Telcos 16/07/2008 This week's panel consists of Todd, Russel, Dee Madigan, and Matt Eastwood. The segments ask: What to advertise on sheep? How Do You Sell... phones. The Pitch to embrace global warming. Ad of the Week: blender vs iPhone. Jesus Gruen beer viewer ad.
S01E09 Skincare 23/07/2008 This week's panel consists of Todd, Russel, Jane Caro, and Bram Williams. The segments talk about Nude Creams, the Back up, and Brand Builders How Do You Sell... Skin Care. The Pitch: Buy Nothing Day. Ad of the Week: Cover Girl Make-up - Rihanna
S01E10 Cannes 30/07/2008 This week's panel consists of Todd, Russel, Bridget Taylor and Dan Gregory. The segments talk about Zoot Reviews, the Whopper Freakout, Schweppes "Burst" and the Cadbury's Gorilla How Do You Sell... Skin Care. The Pitch: Anti-Tourism Campaign. Ad of the Week: Football Superstar
S03E01 Cleaning Products 16/06/2010 How do you Sell? Exploring the techniques and tactics agencies use to sell their Cleaning Products. The Pitch: Save the Blobfish Ad of the week: An indepth discussion of how the Government and Mining Industry have tried to sway public oppinion through their advertising.
S03E02 The World Cup 23/06/2010 How do you Sell? Adidas vs Nike, talking about the techniques and tactics agencies have used to sell their products in and around the World Cup. Time Tunnel:From 1981 hello sexy Nix. The Pitch: Visit Asbestos Ad Crunch: An indepth discussion of Daniel Cox's ad to help make people wear seatbelts, how does this film work and what makes it so affective.
S03E03 MasterChef 30/06/2010 How do you Sell? Exploring how advertising sells MasterChef and how MasterChef sells you. Raking in cash through ad sales, product placement and merchandising. The Pitch: Western Australia should become it's own country Ad Crunch: Analysing a provocative World Wildlife Fund ad, what does this piece of communication acheive and how effective is it.
S03E04 Deodorant 07/07/2010 Endorse Me: Kevin Rudd How do you Sell? A journey into advertising's armpit, the claims and solutions agencies use for the problems you just realised you had. Debating Deodorant advertising. The Pitch: Oil spills Ad of the week: Analysing the award winning Old Spice ad.
S03E05 3D Television 14/07/2010 How do you Sell Televisions? The biggest purchase most people will make after a house and car how do they get you to buy their brand? The Pitch: Urine Ad of the week: McDonalds introduction of the Mighty Angus and the Gand Angus campaine was their most successful launch. What made sale increase to the tune of an extra $2 million a week?
S03E06 Non-drinking 21/07/2010
S03E07 Creamy Creamy Milk 25/08/2010
S03E08 Razors 01/09/2010
S03E09 Religion 08/09/2010
S03E10 Insurance 15/09/2010
S03E11 Infomercials 22/09/2010
S03E12 Airlines 29/09/2010 Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Bridget Taylor on the final episode for this series. On How Do You Sell? we look at airlines and On the Pitch - NZ and Australia One Country.
S04E01 Supermarkets, Melbourne Vs Sydney and Carbon Tax 03/08/2011
S04E02 Banks, Legal Drinking and Skittles Rainbow 10/08/2011
S04E03 Animal Rights, Bottled Air and Pillows 17/08/2011
S04E04 Condoms, Swearing and Neural Mapping 24/08/2011
S04E05 Snack Bars, Facebook and KFC 31/08/2011
S04E06 Billboards, Banning Religion and Social Media 07/09/2011
S04E07 Hair Products, Privatize the ABC, Gaming (Advo Gaming) 14/09/2011
S04E08 Sports Betting, Politician Payrises, Digital Product Placement 21/09/2011
S05E01 At Home With Julia, Footballers as People, Patriotism 28/09/2011 On the very first episode of Planet, we unpick the messaging around: the only leader on Earth more besieged than Gaddafi ... our Prime Minister, Julia Gillard. Is there any hope for the PM? How would our Gruen communication specialists reposition her? Will an appearance on Junior Masterchef help? Or is she a Dead Woman Walking? SABMiller’s $12.3 billion purchase of Fosters. How do you sell Aussie beers that are no longer Aussie? How do you manage the public and media blacklash? Do brands really need to worry about patriotism? THE PITCH. In Grand Final week for the NRL and AFL, with the atrocities of mad Monday just around the corner, we’ve asked our agencies to come up with a campaign to convince Australians that we should stop expecting our footballers to be role models. Blackbocks (Adelaide) Vs Cooch (Perth) SPIN CYCLE. We look at three recent attempts to sell us a product, service, person or idea and nominate a winner. Who will it be?
S05E02 Crisis Control, Rupert Murdoch, Pinktober 05/10/2011 This week, Team Gruen destructs; Crisis Management. A very recent example of what looks like a textbook PR disaster. Last week, a Melbourne woman claimed she was bullied and ridiculed in a retail store by a shop assistant. She complained to the company, who went even further in an over-the-top, abusive email. Unsurprisingly, the shopper posted the correspondence online and it went viral, trending worldwide. She ended up on current affairs shows, along with the company spokesman, who threw more fuel onto the fire by defending the company's position. As a result, the store got maximum exposure, but is all PR good PR? Pinktober. Pink lollies, pink windscreen wipers, pink copy paper, pink footies... The panel looks at the 'pinking' of products l in the name of Cause Related Marketing. Breast Cancer Awareness is a great cause, but are some cashing in on it? The Pitch. What happens when your name is your brand and that name has become, well, a little bit toxic. We've challenged our agencies to come up with a campaign to re-establish "Murdoch as a name everyone can trust."
S05E03 Death Threats, Tasmanian Off Shore Processing, Apple Inc 12/10/2011 Wil Anderson, Russel Howcroft (GPYR) and Todd Sampson (Leo Burnett) give a big Gruen welcome to two debutantes – corporate image specialist Tim Allerton (City Public Relations) who has worked with Kerry Stokes and Russell Crowe and Suzy Yates, who has 15 years experiencing working with Sydney Airport and Bing Lee. This week, in Crisis Management, we’ll ask how a death threat could possibly be good PR. Someone at Qantas thought it could be, because the airline released a story to News Ltd newspapers about death threats to senior executives. A photo shoot was done to accompany the story. Radio and television interviews followed when it broke. But what kind of strategy was behind the decision to go public? In How Do You Sell, we’ll ask the question on the lips of many markets: what will this week’s death of Steve Jobs mean to Brand Apple. And during the Spin Cycle, we’ll count down and celebrate three tragically naked attempts to grab our attention this week. The Pitch. Two competing ad agencies come up with a campaign, on behalf of the Tasmania government to convince us to move all our refugee processing and detention to the Apple Isle. We welcome ABT and Sputnik to centre stage.
S05E04 Royal Family, Kwantas, Vodafone and Egypt 19/10/2011 In the Gruen spin class this week, Wil Anderson is joined by Todd Sampson (Leo Burnett), Russel Howcroft (Y&R Group), Anthony McClellan (AMC Media) and Anouk Darling (Moon Communications). GOD SAVE THE ROYALS As the Queen touches down on Australian soil on Wednesday, we take a gander at Brand Royal 2011. After taking a battering in recent times, William & Kate’s wedding returned some of the shine to the family. The Royals exist in an uneasy truce with commerce, seen to be above petty money-making, yet locked in a dance with all kinds of brands and charities. And with support for the monarchy drifting upwards again, what does this visit mean for the Republicans? CRISIS MANAGEMENT This week, ice-cream brand Ben & Jerry’s released a statement supporting the Occupy Wall Street movement, despite the fact that the company is owned by Unilever, the kind of multi-national corporation the protesters were demonstrating against. We look at the pros and cons of brands trying to associate themselves with social and political revolution. SPIN CYCLE A countdown of three of the dodgiest, attention-grabbing publicity stunts from around the world. THE PITCH This week, we challenge our agencies to come up with a campaign for a fictitious client, Australia’s number one airline, Kwantas: The Flying wallaby. The ad has to sell the idea that moving airline operations offshore is the patriotic thing to do. Make Vs Thinkbone.
S05E05 Spring Racing Carnival, Betting, Hungry Jacks 26/10/2011 does Joan Collins, Sarah Jessica Parker, Dame Nellie Melba, Carson Kressley, Jean Shrimpton and Snoop Dog all have in common? They’ve all have been on the celebrity guest list at Flemington. How much do companies pay for their attendance? What are the responsibilities of a good tent guest? And the question of everyone’s lips, will Leo, Shane and Liz turn up this season? On the Spin Cycle this week, we look at the marriage of death and publicity. From the World of Advertising and image control, The Renovators will look at Hungry Jacks: new burgers, new slogan, new healthier repositioning. From next year, in NSW it will be mandatory to include kilojoule counts on fast food menus. Last week, Hungry Jacks got in early, the first chain to roll out the changes. What’s the value of that in PR terms? Is it possible to sell the Ultimate Double Whopper, voted the unhealthiest fast food in Australia, alongside plastic cups of raw vegetables? And on The Pitch, returning to the racing theme, a campaign to convince Australian’s to ignore the Melbourne Cup. Braincells Vs sense.
S05E06 Qantas, Kevin Rudd, Occupy Wall St 02/11/2011 Wil Anderson,Todd Sampson (Leo Burnett) and Russel Howcroft (Y&R Group) are joined again by City Public Relations’ Tim Allerton and for the first time, Rebecca Huntley (Ipsos-McKay), one of Australia’s most respected social analysts. On Crisis Management this week, we again turn our attention to the airline that stopped the nation. Qantas stranded an estimated 70,000 passengers on Saturday and upset many thousands more after management grounded its entire fleet. Even those of us who have always loved the airline are now wondering how we got into this damaging relationship. How will Qantas now rebuild its brand internationally and at home? And if this was a calculated strategy by the board, why confirm Alan Joyce’s huge pay increase two days prior? On Spin Cycle we count down this week’s shameless attention-seeking stunts. They involve a supermarket, a whale and a “celebrity”. A couple of weeks ago, we spoke about brands exploiting the Arab Spring. This week we look at the marketing and branding that has sprung up during the Occupy Wall Street protests. Millionaire celebrities are jumping on the bandwagon. How effective is that wattage of star-power to the cause? On The Pitch this week – a Twilight Zone hypothetical. It couldn’t happen ... or could it? Imagine Julia Gillard has been deposed and Kevin Rudd restored as Prime Minister and leader of the Labor Party. That’s right, a guy disliked by the public, with so few friends in his own party that they ditched him. Our agencies have to come up with a convincing ad to kick off his re-election campaign... Oddfellows Vs. Convert
S05E07 Mining, Pokies in Public Places, Kim Kardashian 09/11/2011 Group) and Todd Sampson (Leo Burnett) for a rigorous Gruen spin class this week are self-described marketing bloke and occasional propagandist Toby Ralph, and a PR veteran of 15 years, Suzy Yates. On the Renovators this week, we look at the ways mining companies try to make us love them. With the watered-down mining tax legislation expected to get through parliament this week, we ask why these companies are still trying to win our hearts and minds. Is their investment in local communities just a diversion, to distract us from their mega- profits? And as ‘global warming’ became the softer sounding ‘climate change’, can the mining companies substitute ‘fracking’ with the gentler ‘seam stimulation’? Oh, and one last thing, what do you do when Alan Jones decides to attack you? On How Do You Sell...The PR cyclone Kim Kardashian and sister Khloe whipped through Sydney last week. How has this LA reality TV family managed to create an empire that turned over $70 million last year? Everyone bitches that she’s famous for absolutely nothing, but that fame just grows and grows. What is the need in us that Kim answers? On The Pitch, we ask our agencies to help an industry under threat. If you believe Clubs Australia, new poker machine laws will ruin this country. So to help the industry, we’ve asked our agencies to come up with a campaign to convince Australians to free the pokies from restrictive club environments and let them find new markets in shops, schools, waiting rooms. wherever… Jack Watts Currie Vs DraftFCB
S05E08 Golf, Cancel Xmas, Religions 16/11/2011 Wil Anderson is joined by Todd Sampson (Leo Burnett), Russel Howcroft (Y&R Group), Lauren Miller Cilento (Harry M Miller Group) and Stuart Gregor (Liquid Ideas). It’s that time of the year again. The Melbourne Spring Racing Carnival, the annual PR and clotheshorse race that stops the nation. What does Joan Collins, Sarah Jessica Parker, Dame Nellie Melba, Carson Kressley, Jean Shrimpton and Snoop Dog all have in common? They’ve all have been on the celebrity guest list at Flemington. How much do companies pay for their attendance? What are the responsibilities of a good tent guest? And the question of everyone’s lips, will Leo, Shane and Liz turn up this season? On the Spin Cycle this week, we look at the marriage of death and publicity. From the World of Advertising and image control, The Renovators will look at Hungry Jacks: new burgers, new slogan, new healthier repositioning. From next year, in NSW it will be mandatory to include kilojoule counts on fast food menus. Last week, Hungry Jacks got in early, the first chain to roll out the changes. What’s the value of that in PR terms? Is it possible to sell the Ultimate Double Whopper, voted the unhealthiest fast food in Australia, alongside plastic cups of raw vegetables? And on The Pitch, returning to the racing theme, a campaign to convince Australian’s to ignore the Melbourne Cup. Braincells Vs sense.
S06E01 Crown Casino 22/08/2012 Why don’t the new ads for Crown want to mention the C word? How come James Packer’s everywhere in the media these days? Did Pussy Riot’s message get lost in the media coverage? And can two agencies come up with an ad campaign to convince Australians that Gina Rinehart would be the right person to run Fairfax Media.
S06E02 Doug Pitt 29/08/2012 This week on Gruen Planet, we hang out with Brad Pitt’s younger brother Doug. Virgin Mobile has made him the face of its latest ad campaign. But is Doug really Doug or is he “Doug”? And why did so many Australian news outlets jump at the story when he was in town last week? We also look at the tactics Qantas employed to pave the way for some bad news it knew it had to deliver last week: a $245 million full year loss, its first since it was privatised in the 1990s. And a Pitch challenge to do what the government has struggled to do, sell us the carbon tax.
S06E03 Lance Armstrong 05/09/2012 move? How much immunity does a cancer charity buy you? Why are his sponsors standing by their cycling-man? We also examine AAMI’ Rhonda and Ketut love story, a simple ad about insurance that has become a phenomenon. Why would we take advice from a woman who doesn’t even know about sunscreen? And in the week that TV show The Shire breathes its last, we have a special Pitch challenge. Two agencies compete to come up with a campaign that makes up for the damage done to Cronulla’s reputation by Lara Bingle, the race riots and The Shire.
S06E04 IheartRine... 12/09/2012 The Gruen team looks at Gina Rinehart’s video address to her loyal subjects, asking the question: if money talks, then why is Gina? And can a woman who earned $20billion last year really argue our economy isn’t working? We also look at kids with webcams, another of marketing’s bold, new frontiers. Spin Cycle counts down three of our favourite recent attempts to catch a headline. This week’s nominees: Channel Nine, the Paralympics and the Australian Christian Lobby’s Jim Wallace.
S06E05 People Smuggling 19/09/2012 You may not know it, but one of the methods used by the Australian government to stop the boats is advertising. The Gruen team looks at the No To People Smuggling YouTube channel, which has been aiming ads at smugglers and refugees for two years. In the wake of Victoria Bitter's apology to the nation, we ask, is saying sorry just a clever form of marketing? And Spin Cycle may be the only place this week that draws a line between AAMI's Ketut, the Free Syria Army and Woolworths' Wallace.
S06E06 The iPhone 5 26/09/2012 The Gruen team looks at Apple, the world’s biggest brand, unpicking the iPhone 5 launch, examining the ways buying frenzy is created through headlines and hype, and how its competitor Samsung has ambushed at every step. We also examine the Pink dollar. Same Sex marriage can’t get through parliament, but it is gradually weaving its way into advertising. Tonight we look at brands taking a stand and joining the debate.
S06E07 Alan Jones 03/10/2012 This week, one of Australia's most powerful and successful communicators, Alan Jones, showed he could also be pretty bad at it. The panel picks apart Sunday's press conference, examining the spin tactics of distraction and deflection, apology and blame-shifting, and how 2GB advertising clients reacted to all of it. It also examines Advertising Crimes Against Music. Coles employees have written to the Gruen team to say that working in a store where Down Down is on high rotation is workplace torture. Tonight the panel investigates the process of turning popular songs into ear-bleeding company jingles. And if you thought Down Down was bad, you ain't heard nothing yet.
S06E08 The Church of Scientology 10/10/2012 In tonight’s episode, Scientology, Movies and Spin – The Master, a movie with Oscar buzz based on the life of L Ron Hubbard, is heading to our shores. The panel looks at Scientology’s public image and its PR strategy. Also: in the 12 months that followed the February 2011 Christchurch earthquake, the area’s second in six months, Australian visitors dropped by 43 per cent. So can advertising turn a city associated with devastating earthquakes into a fun family holiday destination? The Gruen team looks at Christchurch’s attempt to lure us across the ditch.
S06E09 Newspapers 17/10/2012 How Do You Sell Newspapers – The panel looks at the challenges involved in selling a product many people think is dying. What were the values of the newspaper brand in earlier decades and what do they have left to sell? We also look at Shoppable Movies – Target USA has just released Falling For You, an online romantic comedy starring Kristen Bell, written and directed by Mad Men alumni. Viewers can click on hundreds of products in the movie, ordering them while they watch. What does this mean for advertising? And retail?
S06E10 Red Bull & Felix Baumgartner 24/10/2012 Fearless Felix – Last week, Felix Baumgartner jumped from 39 kilometres above the earth, breaking the speed of sound and various records on his way down. For sponsor Red Bull, it was the culmination of a seven year project. Why does Red Bull want to own the extreme? And what if Felix had died? Also, ABC Promos – are TV networks brands or just buttons on the remote? What do all those ABC bubbles mean? Ten, seriously?
S07E01 One Direction - Prince George - PR Moves 11/09/2013 'How Do You Sell' looks at the use of the One Direction brand in association with various Coles products, and the marketing power of this relationship. 'The Pitch' sees two Agencies competing to create the best Ad, which uses the arrival of Prince George to convince us to become a republic. 'Spin Cycle' evaluates recent PR moves in an attempt to protect a brand or change peoples perceptions of other brands.
S07E02 Apple - Online Shopping - Dumb Ways to Die 18/09/2013 This week Apple launched two new iPhones to a seemingly underwhelmed marketplace. On Gruen Planet, we revisit what, only a couple of years ago, was the world’s shiniest brand. Is Apple’s formulaic marketing now working against it? Is it a victim of its own hubris? How are the other players in the smartphone marketplace exploiting Apple’s vulnerability? Also, ‘Dumb Ways To Die’ is the most awarded ad in this history of this planet. The chirpy, quirky little YouTube clip for Melbourne’s Metro Trains has had more than 60 million views. Why does it work? How do you keep the awareness growing? If the death toll doesn’t fall, can it really be called a success?
S07E03 AFL vs NRL - Boat People - Defence Forces 25/09/2013 On Gruen Planet this week, as we push deep into September, you can almost smell, almost touch, almost taste the Rugby League and Aussie Rules Grand Finals. Yet, even though the two codes have fan bases of similar size, and even though the two grand finals will be among the most watched programs on TV this year, only one of them seems to appeal to marketers. Why? Also, our screens are being bombarded with Defence Force job ads. The ADF is one of the biggest advertisers in the country, spending $40 million a year to attract recruits. What are the challenges of selling a job that might involve you being shot? And how hard is to convince women to join when sex scandals clog the headlines?
S07E04 Candid Camera - YouTube - Cricket - Barossa 02/10/2013 On Gruen Planet this week, we ask why advertising is turning into a giant episode of Candid Camera. Why are so many brands pranking people and putting the resulting videos on YouTube? Are the people in these ads actors? Is it okay to scare the crap out of people just so you can sell another TV set? Also, we take a trip to South Australia to pull apart the ‘Barossa – Be Consumed’ ad, the one featuring Nick Cave’s ‘Red Right Hand’ on the soundtrack. Is it just us or is SA wooing the usually ignored murder demographic?
S07E05 Prince Harry - Chickens - Female Insecurity 09/10/2013 This week, we rake over the coals of England’s most famous Harry. No, not Harry Styles. Prince Harry of Wales, who was here on the weekend for the shortest ever royal visit. We also spend some time with chickens, show the worst endorsement ever by a famous painter, find out what North Koreans watch on TV and wonder why so many ads play on female bodily insecurities, while so few play on male ones.
S07E06 Coca-Cola - ASIO - Jamie Oliver 16/10/2013 On Gruen Planet this week, Coca-Cola enters the Obesity War. We ask, what kind of responsibilities do brands have to the community? Wouldn’t Coke be smarter to acknowledge it’s an unhealthy, sugar-laden beverage that people love? And then stay out of a health debate it can’t win? And what does a can of fat taste like anyway? Should ASIO read your emails? We also visit Woolworfs, Jamie Oliver’s new pals. What are the risks and rewards of a supermarket aligning itself with an outspoken fresh food campaigner? Supermarkets sell fresh food, but they also sell aisle after aisle of often unhealthy, processed foods.
S07E07 Beer - Tea - Bangladesh Clothing 23/10/2013 On Gruen Planet this week, the amber fluid, beer. Despite a decade of big budget, over the top ads, Australian beer consumption is at a 66 year low. What if all those commercials, regularly voted as among the world’s best, actually failed? And what can the industry’s marketers do to turn the situation around? Also, six months after the collapse of the Rana Plaza clothing factory in Bangladesh, we look at the ways brands respond to that kind of crisis. Is it better to go public or stay silent? Will the Australian consumer value low prices more than human life?
S07E08 Same Sex Marriage - Anti-Ads - Bikie Gangs 30/10/2013 In light of recent same-sex marriage legislation, 'How Do you Sell' looks at varying Ad approaches that attempt to tackle this issue. 'Spin Cycle' celebrates the best and worst of marketing through ambiguous brand names, delicious business cards and marketable marketing managers. 'The Pitch' dares two Ad agencies to convince us to ban all advertising. 'Crisis Management' has the panel discussing anti-bikie laws, and the Ads that coincide with this development
S00E01 Gruen Nation (2010) - Episode 1 28/07/2010
S00E02 Gruen Nation (2010) - Episode 2 04/08/2010
S00E03 Gruen Nation (2010) - Episode 3 11/08/2010
S00E04 Gruen Nation (2010) - Episode 4 18/08/2010
S00E05 Gruen Sweat (2012) - Episode 1 25/07/2012 A look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games. We'll also spend some time in the pool with Stephanie Rice and Nick D'Arcy, wondering what it takes to attract an endorsement contract these days.
S00E06 Gruen Sweat (2012) - Episode 2 01/08/2012 This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine. Why is he worth $20 million a year in endorsements?
S00E07 Gruen Sweat (2012) - Episode 3 08/08/2012 This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games sponsor, but surveys keep showing most people think the sponsor is Nike.
S00E08 Gruen Sweat (2012) - Episode 4 15/08/2012 This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners? Who among our athletes will turn medals into lucrative sponsorship deals and who will go without? How has Brand London fared? Will Usain Bolt play 20/20 cricket in Australia? Could Matthew Mitcham be any cuter? So many questions...
S00E09 Gruen Nation (2013) - Episode 1 14/08/2013 Host Wil Anderson will be joined by regulars Todd Sampson and Russel Howcroft as well as Nation legends Dr John Hewson, Lachlan Harris and Annabel Crabb. Slogans, Jingles, Commercials – We run the x-ray machine across the opening ads of campaign 2013, the first efforts from the Labor Party, The Liberal Party, The Nationals and The Greens. Why are their slogans so bland? Why are their ads pretty much the same as last time? Why is the Greens ad so eerily familiar? What Would Poland Do? How do politicians from the home of the world’s most amazing election advertising get their messages across? The Small Picture – Where we focus on life’s little things. In tonight’s case, the obsession that Kevin Rudd, AKA Captain Selfie, has with uploading pictures of himself on Instagram and Twitter. And what he and Tony can learn about image management from global dictators? The Pitch: Kevin Macmillan from The Works vs Ed Berridge from Oddfellows The Brief: We asked two agencies to write election songs, one for Rudd’s Labor and one for Abbott’s Liberals. Can they sing their way into our hearts? On The Trail – Would Sunday night’s leaders’ debate have been better if it was on a sloping stage? Or if it had judges with their backs turned? What’s the point of being an underdog? And why don’t Kevin’s minders tell him to stop it with the crazy hand movements?
S00E10 Gruen Nation (2013) - Episode 2 21/08/2013 Host Wil Anderson will be joined by regulars Todd Sampson and Russel Howcroft as well as Nation legends Amanda Vanstone, Lachlan Harris and Annabel Crabb. Slogans, Jingles, Commercials – We run the x-ray machine across the opening ads of campaign 2013, the first efforts from the Labor Party, The Liberal Party, The Nationals and The Greens. Why are their slogans so bland? Why are their ads pretty much the same as last time? Why is the Greens ad so eerily familiar? What Would Poland Do? How do politicians from the home of the world’s most amazing election advertising get their messages across? The Small Picture – Where we focus on life’s little things. In tonight’s case, the obsession that Kevin Rudd, AKA Captain Selfie, has with uploading pictures of himself on Instagram and Twitter. And what he and Tony can learn about image management from global dictators? The Pitch: Kevin Macmillan from The Works vs Ed Berridge from Oddfellows The Brief: We asked two agencies to write election songs, one for Rudd’s Labor and one for Abbott’s Liberals. Can they sing their way into our hearts? On The Trail – Would Sunday night’s leaders’ debate have been better if it was on a sloping stage? Or if it had judges with their backs turned? What’s the point of being an underdog? And why don’t Kevin’s minders tell him to stop it with the crazy hand movements?
S00E11 Gruen Nation (2013) - Episode 3 28/08/2013 Host Wil Anderson will be joined by regulars Todd Sampson and Russel Howcroft as well as Nation legends Toby Ralph, Lachlan Harris and Annabel Crabb. You’re Soaking In It … True election fans wait for it every time: the arrival of the new Bob Katter ad. This year’s doesn’t let anyone down. It’s smart, it’s complex, it’s thoughtful and insightful … oh all right, it’s none of those things. It’s a song about a man and his hat. We also look at the messaging of the Greens, and their obsession with photogenic marsupials. What Would Poland Do?: What do Poland’s political Jedi do when they want to get a message across? Can’t give you any hints, but tonight’s Polish ad will haunt your dreams… The Small Picture: The campaign’s favourite fashion statement, Hi-Vis. Tony Abbott has clearly been told by a stylist that fluoro lime and orange are his colours. Kevin Rudd, on the other hand, always looks a bit like someone playing dress-ups … what’s the value of Hi-Vis? The Pitch: Daniel Clark from 303 Lowe versus Steve Coll from Havas Worldwide. The challenge? To create ads about Election 2013’s most colourful candidate, Clive Palmer. To make it fair, we asked one agency to go pro-Palmer and the other anti-Palmer. On The Trail: We strap on the blue tie and head out of the office to look at the local candidate, and the ground-level strategies of the two major parties. Includes some of our favourite local ads.
S00E12 Gruen Nation (2013) - Episode 4 04/09/2013 Host Wil Anderson will be joined by regulars Todd Sampson and Russel Howcroft as well as Nation legends Dr John Hewson, Lachlan Harris and Annabel Crabb. You’re Soaking In It … We look at Labor’s “Spotlight” ads. Is the scare tactic effective? Is suggesting that Tony Abbott might take recorders away from schoolkids actually a vote winner for the Libs? Why do so many Liberal ads look like they were made in Powerpoint? Do they really want us to pay attention? Oh, and we also show our favourite attack ad. What Would Poland Do?: What do Poland’s political savants do when they want to make a candidate look like a hero? They just do it, throwing in a bit of gratuitous sexism. Because they can. The Small Picture: It’s Silly Season, that time of the campaign when candidates hang out with FM radio crews and television comedians, desperately trying to make themselves look cool and authentic. What are the pitfalls? The Pitch: Simon Veksner from Naked versus Ron Mather from It’s The Thought That Counts. The challenge? To create ads that will make us all happy about voting this weekend, that will get us out of bed with a spring in our step. On The Trail: Why have there been so few streetwalks on this campaign? What’s the smartest way to handle a heckler? Do the jibes hurt? Are fans even more dangerous? And And just what kind of toll does campaigning take on a person?

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